A website should have a clean and simple layout with clear navigation menus and calls-to-action. We should also test the website's usability and make any necessary improvements based on user feedback.
Frequently Asked Questions
Content & Design
- How can we ensure the website is user-friendly and easy to navigate?What features and functionalities can be included on the website?
There are many features and functionalities that can be included, such as contact forms, social media integration, e-commerce functionality, and more. It depends on what the website's purpose is and what the client's goals are.What is the design process, and how long will it take to complete the project?
The design process involves creating a plan for the website's layout, content, and functionality. The time it takes to complete a project depends on how complex it is, but typically a few weeks to a few months is a reasonable timeframe.How much will it cost to build a website?
The cost depends on how complex the website will be. A simple website with just a few pages can cost a few hundred dollars, while a larger and more complex website with many features can cost thousands of dollars.Will I be able to update my own site?
Yes, we use content management systems like WordPress that are user-friendly and easy to update. We will provide training on how to make updates to your site, or we can make updates for you as needed.Should a business website have a blog?
Blogging is an effective way for businesses to provide valuable content to their audience, establish themselves as thought leaders, and drive traffic to their website. It can attract potential customers, improve SEO, and create opportunities for engagement and relationship building. Overall, blogging is a valuable marketing tool for driving business growth.What is considered quality content?
Quality content is content that is helpful and valuable to your audience. It should be easy to understand, well-researched, and informative. It should also be engaging and interesting, with a clear and concise message that resonates with your readers. Quality content should be relevant to your audience’s interests and presented in a format that is easy to consume, such as through text, images, videos, or infographics. Finally, it should be optimized for search engines with relevant keywords, meta descriptions, and other on-page elements. Overall, quality content helps to establish trust and credibility for your brand or website.Should I create my own content?
While Savannah Site Design will be happy to help with content creation, we recommend that you create your own copy.
Search Engine Optimization and Marketing
- Should my site have META keywords?
The keyword meta tag used to be relevant for SEO in the early days of search engines, but it has lost its relevance over time. Today, search engines like Google do not consider the keyword meta tag as a major ranking factor.
The reason for this is that many websites used to stuff this tag with irrelevant keywords in an attempt to manipulate search engine rankings. As a result, search engines now rely on more sophisticated algorithms to determine a website's relevance and authority.
While it's not necessary to include a keyword meta tag on your website, it's still a good idea to conduct keyword research and use relevant keywords throughout your website's content, titles, and meta descriptions. This can help search engines understand the content of your website and rank it higher for relevant search queries.How can we optimize the website for search engines (SEO)?
SEO stands for Search Engine Optimization. It’s the process of optimizing a website so that it ranks higher on search engines like Google. This is done by making changes to the website’s content, structure, and other factors to make it more relevant and useful to users.
We should create high-quality content that is relevant to the target audience and use relevant keywords in page titles, headings, and content. It’s important to ensure the website is mobile-friendly and has fast page load times. We should also create meta descriptions and title tags that accurately describe the content on the page.Can I buy backlinks?
While it's technically possible to buy backlinks, it's generally not a good idea. Search engines like Google consider backlinks to be an important factor in determining a website's authority and relevance. However, not all backlinks are created equal. Backlinks from low-quality or spammy websites can actually hurt your website's SEO performance and ranking.
In fact, buying backlinks is considered a of Google's guidelines and can result in your website being penalized or even banned from search results. Instead of buying backlinks, it's better to focus on creating high-quality content that others will want to link to naturally. You can also reach out to other website owners and ask them to link to your website if they find your content valuable.What are some pay-per-click strategies?
Some common PPC (pay-per-click) campaign strategies that businesses with fewer than 50 employees often use:
Many small businesses use search ads, which appear at the top of search engine results pages (SERPs) when users search for relevant keywords. These ads allow businesses to reach customers who are actively searching for their products or services.
Display ads appear on websites and apps that are part of the Google Display Network, allowing businesses to reach customers who are browsing the web. This can be a cost-effective way to generate brand awareness.
Retargeting ads target customers who have already visited your website or engaged with your business in some way. These ads can be highly effective at converting customers who are already familiar with your brand.
Social Media Ads:
Many small businesses use social media platforms like Facebook, Instagram, and LinkedIn to run targeted ads. These platforms allow businesses to target users based on demographics, interests, and behaviors.
If your business has a physical location, local ads can be an effective way to reach customers in your area. Platforms like Google My Business and Yelp allow businesses to promote their products and services to users in their local area.
Ultimately, the most effective PPC campaign for your business will depend on your specific goals, budget, and target audience. It’s important to test different strategies and track your results to determine what works best for your business.How long will it take for my site to appear in search results?
The time it takes for your website to show up in search results depends on many factors like how old your website is, how good and relevant your content is, and how often you update your site. It can take anywhere from a few days to several months for your website to appear in search results. However, appearing in search results quickly doesn't mean you will rank high. To rank high, you need to make sure your website is optimized for search engines, create high-quality content that people want to read, and invest time and effort in SEO over a long period of time.
- Can you design a shop for a dispensary?
Yes, we will work with you to make sure that your dispensary website is compliant with all state laws. We can integrate various tracking methods with state systems.Do you design sites for restaurants?
We specialize in designing custom websites for restaurants in Savannah, GA. Our team knows how to create visually appealing websites optimized for SEO, helping you attract more customers. We use the OpenMenu Restaurant WordPress plugin and OpenMenu API to create a customized menu display that accurately represents your brand. Contact us to boost your restaurant's online presence and attract more customers in Savannah, GA and beyond. Get a custom quote today!